Have you heard real hip-hop lately? Not the sugar-coated, playlist-friendly stuff, but the kind that punches you in the gut and forces you to think? Enter Hollow Profit and his new single Mortal Men. A wake-up call.
This is the kind of song that demands your attention. Over a stark, haunting beat produced by Be Franky and Katsuro, Hollow Profit lays it bare: violence, loss, mortality, and the desperate hope for something better. It’s not pretty, but it’s real.
“We’re here today and gone tomorrow. Let’s make the time count.” The whole mission. Inspired by the likes of Kendrick, Wu-Tang, MF DOOM, and the raw truth-telling tradition of hip-hop, Hollow Profit brings a voice you can’t ignore.
Born and raised in Duluth, Minnesota, he didn’t come up chasing clout. He came up after hearing Eminem on a family road trip and deciding he’d tell his story. Years later, he’s writing songs for the friends he’s lost, the families left behind, and his own kids who deserve better.
He’s seen it too close. Cousins gone at 19. Friends murdered for nothing. Whole communities grieving while the world scrolls on. Mortal Men doesn’t sugarcoat it: young rappers dying is a pattern, from 2Pac and Biggie to Pop Smoke and King Von. Hollow Profit refuses to look away.
If you’ve been waiting for something that feels real, here it is. This is your invitation to mourn, reflect, and hope. Because Hollow Profit knows one thing: if we don’t talk about it, nothing changes.
Listen up. Share it. Start the conversation. And remember the name/